Hunger and appetite are two very different things. Hunger is the physical need for food whereas appetite is the desire for food. Hunger occurs with low levels of glucose in your blood, several hours after eating – it is a protective mechanism that ensures your body is adequately fueled.

Appetite is the conditioned response to food – it is a sensory reaction to the look or smell of food. It is appetite that can lead “your eyes to be bigger than your stomach.”

  • Our appetite is closely linked with our behavior but also takes cues from our digestive tract, brain and fatty tissue. Having an increased appetite or having the feeling of wanting to “eat everything in your path stems from your biochemistry and/or an emotional connection you have formed with food.
  • The cravings are usually for highly processed food, high in refined sugars and poor quality fats and not for broccoli per se.
  • Appetite is what controls your cravings and this is influenced by the sensory reaction to food so your appetite can increase or decrease depending on your taste preferences.
  • Appetite can be increased or decreased by hormonal factors and stress.
  • Most people are “nourished” well beyond when their natural satiety signals kick in. (the feeling of fullness)
  • Satiety is also affected by our thoughts, feelings and emotional connections to food. The type of food we consume also affects it. For example, poor quality fats can leave someone with a feeling of satiety as fats are very satiating but all the person has actually consumed is something that has been deep-fried – it is full of energy but it has very little micronutrient value.
  • Our metabolism is another factor, which can affect our hunger. Metabolism, put simply, is the rate at which your body converts food to energy. Metabolic rate is governed by the thyroid gland.
  • Our metabolism is also influenced by muscle mass and hormones. An increased or “fast” metabolism is associated with increased hunger; this is specifically the case for athletes. E.g. The higher your muscle mass the higher your metabolic rate and muscle cells require more energy than fat cells in the body. In theory, people with a higher muscle mass would therefore have a greater level of hunger, however due to hormonal mechanisms involving insulin, leptin and ghrelin, as well as emotional factors this is not always the case.
  • The brain does not chase the feeling of a ‘full stomach’ it chases satiety signals to indicate that we have eaten. The brain receives signals from a number of different hormones that indicate when food is needed or not.
  • Satiety signals sent to the brain after the consumption of fat or protein as well as hormones; insulin and leptin, signal to the brain that you have eaten.
  • These signals converge on dopamine-producing neurons in the hypothalamus of the brain. This changes dopamine output to the brain’s reward center, which in turn controls motivation for food. Dopamine transmits reward signals and low levels of dopamine have been associated with over-eating.
  • Increased appetite has been linked with hormonal imbalance, mental disorders and of course stress. Any woman who has experienced PMS knows how out of control sugar cravings can feel in the lead up to menstruation!
  • Be weary of using appetite suppressants you may be missing the message that your body is sending to you. There is a reason behind why you have an increased appetite. This reason might be nutritional, biochemical or emotional, but it is important to recognize your body’s signal for help and to solve the underlying issues.
  • New research indicates that artificial sweeteners, High fructose corn syrup (HFCS) can actually stimulate your appetite, increase carbohydrate cravings and even stimulate fat storage, leading to weight gain.

Have You Ever Noticed An Emotional Connection With Your Cravings?

Courtesy of hungry for change,
Small Changes for a Healthier “U”


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